Trade in for up to 700,000 points.
Need help finding a phone?
Where PC Optimum MembersTM shop mobile
Earn and redeem
Earn PC Optimum™ points on the things you buy and use them to save on the things you love—like your next phone.
Exclusive perks
Enjoy exclusive offers, rewards, and savings, only available for PC Optimum™ members.
Expert advice
Get expert advice from our Mobilists to find the right phone and plan—all in your local grocery store.
*Device handing fees may apply, Taxes extra. Subject to credit approval. A down payment may be required based on our evaluation of your credit. PC Optimum™ points earned vary by device and plan. Product availability may vary by store. Subject to change. Conditions apply. Visit themobileshop.ca for full details.
The Mobile ShopTM is a division of Loblaws Inc.
Contact our Head Office:
The Mobile Shop
600-500 Lakeshore Blvd. West
PO Box 600
Toronto, Ontario M5V 2V9